Tales from Urban Forests- Trees Mean Business

In an age of big-box retailers and soul-less shopping malls surrounded by acres of parking, the idea of a timeless Main Street lined with mature trees is positively nostalgic, right? Well, not quite. According to one researcher, shoppers like to stroll among the urban trees as they browse for purchases. And they’re willing to spend more to do so.


Listen to the radio documentary. (MP3)
The series, Tales from Urban Forests, is produced by the SOUNDPRINT Media Center, and supported in part by American Forests and the U.S. Forest Service.