| |
|
|
 |
 |
 ABOUT
US |
| |
Alliance for Community
Trees is dedicated to improving the environment where 80% of Americans
live: our cities, towns, and villages. Together, ACT's national network
of members have planted and cared for 7.8 million trees with help from
450,000 volunteers. |
|
|
|
| ABOUT WEBCASTS |
The
Brown Bag Lunch Series is a monthly
webcast held at the lunch hour. The goal is to create informal
trainings for local urban and community forestry
organizations.
The trainings leverage local successes by amplifying to a larger
audience the model organizations' methods, materials, and
approaches.
|
|
| NATIONAL SPONSOR |
|
 |
|
| CONTRIBUTOR |
 |
|
| |
Marketing & Communications- Part
III:
Building & Positioning Your Brand
December
18, 2008
1:00-
2:00pm EST
A brand is a mixture of attributes,
tangible and intangible, symbolized in a trademark, which, if managed
properly, creates value and influence. Marketing a brand is not a new
brochure, a printing budget, direct mail, or a catchy slogan. It is an
important strategy to help community groups define their value and
services in the marketplace. Pretty brochures, zippy websites, and
catchy slogans can be effective, but only when part of a coordinated
marketing effort. After all, the goal of marketing your urban forestry
program is to achieve real results.
|
|
|
| |
Register
now |
|
|
|
| |
SESSION TOPICS
Brown Bag attendees will learn:
* What having a brand can do for you.
* Handling positive and negative sentiment in the public marketplace.
* Strategies for strengthening name recognition.
|
|
|
| |
Register now |
|
|
|
| |
TREEPEOPLE
Laurie
Kaufman, Director of Communications, (Los Angeles, CA)
Laurie Kaufman manages TreePeople's media, publications, public
relations, and website activities. She has over 10 years experience
working with nonprofit organizations in areas including community
self-reliance, sustainable development, organic farming, homelessness,
youth-at-risk, and children of incarcerated parents.
|
|
|
|
| |
|
|
Register now |
|
|
| |
SACRAMENTO TREE FOUNDATION
Constance Crawford, Outreach
Services Director (Sacramento, CA)
The Sacramento Tree Foundation is a nonprofit
501c3 organization dedicated to building the best urban forest for the
Sacramento region. Their vision is guided by a dynamic and dedicated
Board of Directors and a full time staff of roughly 35 mission-driven
individuals. For over 25 years they've been building partnerships and
empowering communities to envision the best places to live and invest
in their urban forest. They do this by educating, advocating, and
lending support for tree plantings.
|
|
|
|
| |
|
|
Register now |
|
|
| |
NEIGHBORWOODS NETWORK EXCHANGE
Extended Learning- On the Ground
There is so much more that can be learned in a week than in an hour,
and on the ground as opposed to on a webcast. So here is your chance!
Join the webcast to learn more about the NeighborWoods
Network Exchange and how you can spend a week shadowing another ACT
member.
|
|
|
| |
Register now |
|
|
|
|
|
|
|
