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 ABOUT
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Alliance for Community
Trees is dedicated to improving the environment where 80% of Americans
live: our cities, towns, and villages. Together, ACT's national network
of members have planted and cared for 7.8 million trees with help from
450,000 volunteers. |
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| ABOUT WEBCASTS |
The
Brown Bag Lunch Series is a monthly
webcast held at the lunch hour. The goal is to create informal
trainings for local urban and community forestry
organizations.
The trainings leverage local successes by amplifying to a larger
audience the model organizations' methods, materials, and
approaches.
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| NATIONAL SPONSOR |
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| CONTRIBUTOR |
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Marketing & Communications- Part II:
Strategy & Public Relations
November
20, 2008
1:00-
2:00pm EST
Nonprofit marketing can be thought of as
exchanges of one value for another. Instead of exchanging $2.00 for a
meal deal, nonprofits exchange critical community programs for funding
or referrals, knowledge and information for community support and
recognition, or a feeling of good will for donations. A good urban
forestry marketing plan can leverage even a minimal marketing budget to
effectively focus on county legislators, a specific neighborhood, or a
specific zip code- not the general public. A target audience of soccer
moms may want to know how trees help improve their property values,
while business owners may want to know about economic impacts of trees.
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Register
now |
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SESSION TOPICS
Brown Bag attendees will learn:
* Knowing and understanding key
audiences.
* Increasing community stakeholder and fundraising support.
* Influencing citizen perceptions about trees.
* Establishing a positive public image.
* Differences between promoting features and benefits.
* Communicating about your organization and mission.
* Identifying preferable and practical communications mediums by target
audience.
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Register now |
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TREEPEOPLE
Laurie
Kaufman, Director of Communications, TreePeople (Los Angeles, CA)
Laurie Kaufman manages TreePeople's media, publications, public
relations, and website activities. She has over 10 years experience
working with nonprofit organizations in areas including community
self-reliance, sustainable development, organic farming, homelessness,
youth-at-risk, and children of incarcerated parents.
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Register now |
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MANNING, SELVAGE, & LEE
Mandy Hunsicker, Senior Account
Executive (Atlanta, GA)
Manning, Selvage, and Lee is widely recognized
for their infinitely renewable source of energy and their cohesive and
collegial culture. That culture springs from their mission to be more
important to their clients. To achieve this they go beyond media
relations, acting as partners and advisors to their clients. Prior to
her work as a Senior Account Executive at Manning, Selvage, and Lee,
Mandy worked for Fleishman-Hillard in St. Louis and Edelman in Chicago.
She is a graduate of Purdue University.
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Register now |
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NEIGHBORWOODS NETWORK EXCHANGE
Extended Learning- On the Ground
There is so much more that can be learned in a week than in an hour,
and on the ground as opposed to on a webcast. So here is your chance!
Join the webcast to learn more about the NeighborWoods
Network Exchange and how you can spend a week shadowing another ACT
member.
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Register now |
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