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 ABOUT
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Alliance for Community
Trees is dedicated to improving the environment where 80% of Americans
live: our cities, towns, and villages. Together, ACT's national network
of members have planted and cared for 7.8 million trees with help from
450,000 volunteers. |
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| ABOUT WEBCASTS |
The
Brown Bag Lunch Series is a monthly
webcast held at the lunch hour. The goal is to create informal
trainings for local urban and community forestry
organizations.
The trainings leverage local successes by amplifying to a larger
audience the model organizations' methods, materials, and
approaches.
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| NATIONAL SPONSOR |
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| CONTRIBUTOR |
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Marketing & Communications- Part I:
Marketing 101
October
16, 2008
2:00-
3:00pm EDT (new time for this session only)
In the commercial business world of selling
hamburgers, long-distance phone services, and other consumer goods, the
most common definition of marketing is: product, price, and
distribution. In other words, marketing defines the specific product or
service being offered, establishes the pricing strategy, and identifies
the channels of distribution to get the product to the right consumers.
Conservation groups are not in the hamburger business, but they do
offer specific services to a targeted audience. Translating that into
the tree world, marketing is a series of strategic activities or
decisions to create value in the mind of a specific customer. For most
tree groups the focus is social marketing- influencing perceptions and
awareness of specific audiences.
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Register
now |
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SESSION TOPICS
Brown Bag attendees will learn:
* Construct a Media Toolkit.
* Increase media coverage and handle media relations.
* Define product, price, place, and promotion.
* Effectively plan communications campaigns.
* Giving and getting credit.
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Register now |
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TREEPEOPLE
Laurie
Kaufman, Director of Communications, TreePeople (Los Angeles, CA)
Laurie Kaufman manages TreePeople's media, publications, public
relations, and website activities. She has over 10 years experience
working with nonprofit organizations in areas including community
self-reliance, sustainable development, organic farming, homelessness,
youth-at-risk, and children of incarcerated parents.
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Register now |
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KEEP INDIANAPOLIS BEAUTIFUL
Shannon Forsell, Public
Relations, Keep Indianapolis Beautiful (Indianapolis, IN)
Shannon Forsell is handles Public Relations for
Keep Indianapolis Beautiful. Under her guidance, the organization has
expanded their public outreach within the community, the media, and
public officials. In 2006, the organization announced a NeighborWoods
partnership with then-mayor Bart Peterson to increase the city's tree
canopy by 100,000 trees.
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Register now |
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NEIGHBORWOODS NETWORK EXCHANGE
Extended Learning- On the Ground
There is so much more that can be learned in a week than in an hour,
and on the ground as opposed to on a webcast. So here is your chance!
Join the webcast to learn more about the NeighborWoods
Network Exchange and how you can spend a week shadowing another ACT
member.
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Register now |
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