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 ABOUT
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Alliance for Community
Trees is dedicated to improving the environment where 80% of Americans
live: our cities, towns, and villages. Together, ACT's national network
of members have planted and cared for 7.8 million trees with help from
450,000 volunteers. |
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| ABOUT WEBCASTS |
The
Third Thursday Webcast Series is a monthly
webcast held at the lunch hour. The goal is to create informal
trainings for local urban and community forestry
organizations.
The trainings leverage local successes by amplifying to a larger
audience the model organizations' methods, materials, and
approaches.
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| NATIONAL SPONSOR |
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| CONTRIBUTOR |
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Marketing & Communications- Part
IV:
Advertising & Promoting Tree Events
January
15, 2009
1:00-
2:00pm EST
All nonprofits operate in a very competitive
marketplace. Urban forestry groups face competition from other tree,
park, and conservation causes, but there is far greater competition
from other sources. The most staggering competition you face is from
the nearly 1,500 advertising messages bombarding the average adult
daily.
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Register
now |
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SESSION TOPICS
Webcast attendees will learn:
* Designing ads and broadcast copy.
* Selling the sizzle, not the steak.
* Attracting public attention through paid announcements.
* Reaching out through direct mail, newspaper ads, commercials, and
fliers.
* Strategies for ad placement.
* Maintaining an advertising calendar.
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Register now |
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TREEPEOPLE
Laurie
Kaufman, Director of Communications, (Los Angeles, CA)
Laurie Kaufman manages TreePeople's media, publications, public
relations, and website activities. She has over 10 years experience
working with nonprofit organizations in areas including community
self-reliance, sustainable development, organic farming, homelessness,
youth-at-risk, and children of incarcerated parents.
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Register now |
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PARKS AND PEOPLE FOUNDATION
Jean DuBose, Director of
Development and Promotions (Baltimore, MD)
Jean joined Parks & People in the fall
of 2003 after working on the housing side of community development in
Baltimore for several years. She sees greening neighborhoods and
improving parks and recreation as key to the revitalization of
Baltimore and improving the quality of life for city residents.
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Register now |
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NEIGHBORWOODS NETWORK EXCHANGE
Extended Learning- On the Ground
There is so much more that can be learned in a week than in an hour,
and on the ground as opposed to on a webcast. So here is your chance!
Join the webcast to learn more about the NeighborWoods
Network Exchange and how you can spend a week shadowing another ACT
member.
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Register now |
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