NATIONAL NEWS
Four Part Marketing & Communications Webcast Available for Download
Conservation groups offer specific services to a targeted audience. Translating that into the tree world, marketing is a series of strategic activities or decisions to create value in the mind of a specific customer. For most tree groups the focus is social marketing- influencing perceptions and awareness of specific audiences. Laurie Kaufman, Director of Communications at TreePeople, anchors a four part series on public relations, branding, advertising, and more. Recorded sessions, which include success stories from Keep Indianapolis Beautiful, Sacramento Tree Foundation, and Parks and People, as well as free online resources can be downloaded now. 

LOCAL STORY
Big Push to Plant Trees Where Beetles Roamed
(Worcester, MA)- While the federal government is going to help replace many of the thousands of trees coming down to eradicate the Asian longhorned beetle in Worcester and four adjacent towns, a homegrown initiative with additional tree plantings over the next five years is being organized by community groups. Lt. Gov. Timothy P. Murray and U.S. Rep. James P. McGovern, D-Worcester, who have been working with local organizations to launch the effort, said the public-private partnership will involve school groups, neighborhood organizations, local environmental and civic and business groups to raise money to plant on streets, in yards and park areas.