Grow Roots Campaign

Berkeley, CA (May 14, 2007) – CLIF Nectar is pleased to launch the Grow Roots campaign in partnership with local ACT affiliates, where 100% of the proceeds from the sale of $2 seed packets will go towards purchasing, planting, and maintaining fruit trees in local communities.

CLIF Nectar, the entirely organic fruit and nut bar, created the Grow Roots Campaign to expand the environmental and social benefits of fruit trees. Its mission is as simple as its ingredients: Plant trees. Eat food. Enjoy community. The Campaign aims to assist our communities to produce healthy food and make a positive impact on the environment.
CLIF Nectar will sell seed packets for $2 at events in the Portland, San Francisco, Boston, Denver and Boulder area. 100% of proceeds will go towards purchasing, planting and maintaining fruit trees through local organizations. To improve tree productivity, some of the funds will be allocated to projects such as installing irrigation systems and pruning because, as we all know, it takes more than just planting for a tree to grow.
In recognition of their history and dedication towards greening their respective urban regions, CLIF Nectar partnered with the following organizations.
* San Francisco, CA: Friends of the Urban Forest
* Portland, OR: Friends of Trees
* Boulder, CO: Growing Gardens
* Denver, CO: Denver Urban Gardens
* Boston, MA: Earthworks
You can find CLIF Nectar samples and Grow Roots seed packets at various events, such as:
* May 25th – 28th: Boulder Creek Festival in Boulder, CO
* August 3rd – 5th: Mt. Hood Jazz Festival in Gresham, OR
* September 16th – 17th: Boston Folk Festival in Boston, MA
* October 6th: Hoes Down Harvest Celebration in Guinda, CA
Keep your eyes and ears open for growth in your NeighborWoods!
To learn more about CLIF Nectar, the Grow Roots campaign, and find out how else to purchase a packet or become involved, contact Caron Obstfeld or visit Clif Bar.
About Clif Bar & Co.
Clif Bar & Co. is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the organic certified CLIF(r) BAR energy bar, delivering nutrition for sustained energy, and LUNA(r), The Whole Nutrition Bar for Women(r). Committed to sustainability, Clif Bar & Co. works diligently to reduce its footprint on the planet, from the field to the final product. Through a donation to the 1% for the Planet program, the CLIF Nectar line supports the Organic Farming Research Foundation and its mission of sustaining organic research and educating the public and policymakers about organic farming issues.