College Park, MD (September 26, 2011)- On Saturday local and national partners joined forces with community residents and a diverse volunteer force to launch Project UP. This program to unlock the potential of neighborhood sites into revitalized green spaces is a partnership between Boise Inc. and Alliance for Community Trees. Saturday’s project in Indianapolis to re-develop a former brownfield site into a beautiful community park was organized by Keep Indianapolis Beautiful, and served as the kick-off event for National NeighborWoodsTM Month 2011.
Boise founded Project UP this year as an extension of the Boise ASPEN brand of recycled papers and the company’s ongoing commitment to environmental, social and economic sustainability. “The Boise ASPEN brand strives to unlock potential. Just as recycled content papers unlock the potential of what some consider waste paper, urban parks unlock potential in cities and communities, said Terry Stepney, Boise ASPEN brand manager.”
Highland Vicinity Park, at the corner of 29th Street and Capitol Ave. in the Near North part of Indianapolis, is now a green oasis at a busy intersection where a gas station used to stand. Over 70 volunteers worked to plant over 25 trees and many dozens of of plants to landscape the Park. In a second phase to commence later this fall, benches made of recycled paper and a unique shade structure made with reclaimed material from the City’s old RCA Stadium dome will be installed to make the park even more pleasant, sustainable, and attractive.
“Through Project UP, this intersection will now be transformed into a usable green area for the community and visitors to the Indianapolis area,” said Matt Hostetler, Greenspace Director at Keep Indianapolis Beautiful.
Noting this project’s contribution to the livability and sustainability of the city, Indianapolis Mayor Greg Ballard prepared a proclamation calling Saturday “Project UP Day” in Indianapolis, saying “Partnerships such as this bring together resources that enhance our neighborhoods and improve public health and quality of life. We are proud to be the first community selected by Boise for its Project UP urban spaces revitalization program.”
Saturday’s event also marked the beginning of this year’s National NeighborWoodsTM Month, the annual campaign for trees and green space in our communities during the month of October. Boise ASPEN Project UP is a national sponsor of NeighborWoodsTM Month 2011, which engages thousands of volunteers to take action to improve their neighborhoods with trees. “We are thrilled to kick off National NeighborWoodsTM Month 2011 with this Project UP event,” said Leland Milstein of Alliance for Community Trees. Last year, over 26,000 volunteers planted 41,000 trees at 750 events during NeighborWoods Month.
National NeighborWoods Month
Keep Indianapolis Beautiful
ACTrees and Boise Collaborate to Restore Urban Parks
Boise Announces First Project UP Urban Park Development Location