Keep Indianapolis Beautiful Partners with Area Retailers

Indianapolis, IN (April 23, 2008)- Keep Indianapolis Beautiful, Inc. (KIB) knows what friends we have in trees. That is why KIB has partnered with 32 area tree retailers to launch the “My Tree and Me” campaign, an innovative coupon campaign designed to promote and encourage residential tree planting in Indianapolis.


The campaign, which touts trees as “friends,” kicks off on Arbor Day, April 25th, and features a $20 coupon that can be used towards the purchase of a tree at participating tree retailers. Consumers must buy a tree of 1″ caliper or larger and must have a Central Indiana address where the tree will be planted. There is no limit to the number of trees homeowners can purchase, but there must be a coupon presented for each tree purchased. Coupons and a complete list of retailers can be downloaded at www.mytreeandme.org.
Hard copies of the coupon will be distributed this Friday at the Indy Free Tree giveaway at noon on Monument Circle, and also, on Saturday at the Earth Day festival downtown. Many organizations such as the City of Indianapolis, Indianapolis Power & Light Company, Veolia Water Indianapolis, Media Sauce, and others, have volunteered to send the coupons to all employees in a mass effort to distribute the coupon. To join this effort, go to www.mytreeandme.org for a digital version of the coupon that can be sent via email.
Coupons may be downloaded and redeemed until the pilot program is complete. The program will run until July 23rd, 2008, or until 1,000 tree coupons have been redeemed, whichever comes first. Coupons will be redeemed on a first come, first served basis.
KIB president David Forsell says, “The key to the campaign’s success will be word of mouth, and a mass effort by interested individuals to send the digital coupon to friends, family and others who might have an interest in purchasing a tree for their yard. We hope that distribution of the coupon goes far beyond our efforts, and can reach like-minded people interested in a better, more beautiful Indianapolis.”
The coupon includes a form where customers will provide information about the type of tree they purchased and where the tree will be planted. KIB plans to feed the coupon data into a GIS system and pair it with measurements that will demonstrate the actual value and environmental benefits that the newly planted trees will provide to the urban environment.
The “My Tree and Me” campaign also features a micro-site, www.mytreeandme.org. The micro-site will give folks a chance to join an online community of like-minded individuals who are passionate about trees and the local environment. Individuals will have a chance to name their tree, send in pictures of the tree they planted, and share stories about why they love trees. The site will also include tree planting and maintenance tips, the benefits of trees, and a map where folks can actually see the location of their tree, along with all of the trees that have been planted as a part of the campaign.
The “My Tree and Me” campaign is the next phase of the ongoing “NeighborWoods” initiative to increase tree canopy by planting 100,000 large trees in Indianapolis by 2017. More than 6,000 trees have already been planted by Keep Indianapolis Beautiful, Inc. and the City of Indianapolis in public places, parks, and neighborhoods since the program’s inception in 2007.
The “My Tree and Me” campaign is modeled after the successful Growing Home Campaign, created by the Department of Environmental Protection & Resource
Management in Baltimore County Maryland. There, 1,600 trees were purchased and planted as a result of a similar 3-month coupon program in 2006.
This campaign would not be possible without the generous support of partners that include the Nina Mason Pulliam Charitable Trust, Veolia Water Indianapolis,
Indianapolis Power & Light Company, the Indiana Nursery and Landscape Association, Media Sauce, and the campaign’s participating retailers.
Keep Indianapolis Beautiful, Inc. is a nonprofit organization dedicated to uniting people to beautify the city, improve the environment, and foster community pride. For more information, contact David Forsell at 223-5183.
Related Resources:
My Tree and Me
Keep Indianapolis Beautiful