City of Milwaukee debuts $60,000 pro-tree campaign

By Rich Kirchen
Milwaukee, WI (July 14, 2011)- I have always have liked trees – they truly are lovely except for the pesky box elders in the yard at my old house. But the city of Milwaukee’s forestry division wants me and other city residents to value our urban tree population for its practical benefits including reducing storm-sewer inflows.

The forestry division this week debuted a radio commercial on 14 Milwaukee radio stations touting the good news about trees. The city hired advertising agency 2-Story Creative in Walker’s Point to create the ads, a website, a Facebook page and a Twitter account.
The campaign cost the city $60,000, David Sivyer, city forestry services manager, told me. It is being funded with $50,000 in grants from the Wisconsin Department of Natural Resources and a grant from the U.S. Forest Service he said.
The current campaign will air for eight weeks. Last year, the forestry division ran a 12-week campaign on digital billboards that was funded with a $25,000 DNR grant, Sivyer said.
“We’re trying to convey this in a way that Milwaukee residents understand why we have trees in the city and how they improve our quality of life,” Sivyer told me.
When it’s raining, trees do absorb water and help relieve pressure on the sewerage system, the commercials say. Trees also provide shade during hot weather that reduces air conditioner use and improve air quality.
The forestry division is responsible for managing all shade and ornamental trees growing along city streets and boulevards, constituting approximately 200,000 trees. The “Urban Tree Campaign,” as it is called, is part of the division’s stated mission of promoting the “environmental and psychological benefits of the urban forest.”
Related Resources:
The Business Journal- City of Milwaukee debuts $60,000 pro-tree campaign

Milwaukee Urban Trees Campaign