Annual Meeting Conference Proceedings

Urban Forest Advocacy- Growing Possibilities
September 6-9, 2006

ACT NeighborWoods Academy
California ReLeaf Network Retreat
California Urban Forest Conference


THURSDAY
Opening Remarks & Introductions
Gail Church, President, California ReLeaf
Donna Curtis, President, Alliance for Community Trees
National Survey of Metropolitan Tree Canopy Initiatives
A panel discussion with representatives from Los Angeles, Baltimore and Sacramento, highlighting collaborative approaches to increase tree canopy.
Paula Daniels, City of Los Angeles Public Works Commissioner & Chair of the “Million Tree LA” Advisory Committee
Scott Fogarty, Executive Director, Friends of Trees, Portland, OR
Guy W. Hager, Director for Great Parks, Clean Streams & Green Communities Program, Baltimore Parks and People Foundation
Ray Tretheway, City of Sacramento Councilmember & Executive Director of Sacramento Tree Foundation
California ReLeaf Network
For California ReLeaf Network members: roll-out of new programs, staff updates, and organizational assessment.
Alliance for Community Trees Annual Business Meeting
For ACT members: annual membership meeting, including board elections, committee reports, federal public policy update, and new member welcome.
Networking Lunch
DeAnn Fordham from The Home Depot Foundation presented the National NeighborWoods Awards Ceremony.
Standards for Excellence Workshop- An Ethics and Accountability Code for the Nonprofit Sector
A workshop to help nonprofit organizations strengthen their management and governance. Eight Guiding Principles for Excellence were highlighted, with an additional in-depth look at the importance of board governance. This session was sponsored by the Community Tree Leadership Forum, a program of the Alliance for Community Trees and National Arbor Day Foundation
Damien Heath, Program Director, National Standards for Excellence Institute.
Alice Ewen Walker, Alliance for Community Trees
National NeighborWoods Month: A Campaign to Grow Urban Forests Through Community Volunteerism
ACT and The Home Depot Foundation are teaming up to build everyday awareness for the value of urban forests through National NeighborWoods Month, October 2006. This session provided education on the benefits of marketing communications for nonprofits on a local level and the advantages of national participation to reap efficiencies. Check out the new and exciting NeighborWoods Month materials, a showcase of the tools and support that is available, and how to use resources for successful local programs.
Jeanne Spencer, Design Director, Idea Engineering
Guy Gabriele, Creative Director, Idea Engineering
Volunteers – The Center of Your Success
Friends of Trees and Keep Riverside Beautiful share what makes their volunteers shine, sparking group discussion and sharing.
Kylie Nero, Neighborhood Tree Manager, Friends of Trees, Portland, Oregon
Nancy Melendez, Executive Director, Keep Riverside Clean and Beautiful
Innovative Fundraising
Need some new creative approaches to raising money? Trees for Houston and Canopy talked about two special events that drew big money and rave reviews in their cities. Participants also shared their most exciting event successes.
Kathy Lord, Executive Director, Trees for Houston
Catherine Martineau, Executive Director, Canopy

Round Table Discussions

An informal session to share ideas and learn from your fellow tree advocates.
FRIDAY
Welcome
William Bogaard, Mayor, City of Pasadena
Opening Keynote Address
James Hubbard, Deputy Chief- USDA Forest Service, State and Private Forestry
The Local Perspective- An In-Depth Look at the City of Pasadena’s Tree Protection Ordinance
Learn about how the City of Pasadena advocates for trees through its tree protection ordinance that was amended in 2002. The city presented what had to be done to change the law, how the law was written, and how the trees ordinance changed the way City Staff approached tree issues.
Darya Barar, Urban Forester, Department of Public Works, Division of Parks and Natural Resources
Martin Pastucha, Director of Public Works, City of Pasadena
Alice Sterling, Senior Project Manager, City of Pasadena

Legislative Advocacy- Effective Communication

Practical tips and some theoretical perspectives, with a focus on how individuals and groups can be most effective working for positive legislation in Sacramento. Gary Patton is an experienced lobbyist. He talked about how organizations can communicate what they need, in a way to get what they want.
Gary Patton, Executive Director, Planning & Conservation League
How Our Neighborhoods Are Built- How We Can Affect the Process
Take a detailed look into planning concepts, the planning process, and how trees fit into the planning and development process. Speakers presented examples of their work in the planning profession and how the public realm (nature, open spaces, and streetscapes) is one of several fundamental components to the built environment. Presentations illustrated how for each subject, ranging from trees to building, there are levels intensity and appropriateness, and how planners, urban designers, and all of those designing our neighborhoods, envision such work with communities and then put regulator structures in place to realize them.
Anthony Perez, AICP, Project Manager, Moule & Polyzoides Architects and Urbanists
William Machado, President, WA Machado Development
Future Direction for Federal Programs and National Agenda for Advocacy
This panel discussion on the public policy and national outlook for urban forestry provided a range of perspectives from the federal agency, state agency, and advocacy/NGOs on where the National Urban Forestry Program has been and where it is going.
James Hubbard, Deputy Chief, USDA Forest Service, State and Private Forestry
Jim Sedell, PhD, Director of Pacific Southwest Research Station, USDA Forest Service
William Snyder, Deputy Director Resource Management, California Department of Forestry
Alice Ewen Walker, Executive Director, Alliance for Community Trees/Sustainable Urban Forests Coalition.
A Place for Trees- Livability and the Urban Forest
The Local Government Commission, a Sacramento-based nonprofit that helps cities and counties create livable communities, talked about the connections between smart growth principles, sustainable land use planning, and urban forests. The presentation includes examples of how local leaders, agencies, and developers can design neighborhoods and streets with trees in mind to achieve numerous land use, transportation, and resource efficiency goals. Simple techniques to integrate trees in new development and add trees to existing streetscapes to calm traffic and create safe, inviting, and active places are illustrated.
Josh Meyer, Project Manager, Local Government Commission, Resource Conservation Programs
Advocacy Partners- The Role of Municipal Foresters
Creating collaborative partnerships is the key to successful tree programs in municipalities. When tree advocacy groups and municipal arborists work toward a common goal, everyone wins, including the trees. Yet, in many communities, municipal arborists and nonprofit tree groups have not yet learned how to create mutually beneficial relationships. This presentation offers ideas and solutions for creating successful collaborative opportunities for building strong community tree programs.
Dana Karcher, Executive Director, Tree Foundation of Kern
Jerri LaHaie, Executive Director, Society of Municipal Arborists

Building Pedestrian-Friendly Neighborhoods

Curtis Stiles, AICP, ASLA, Managing Principal, CPS Urban Designs.
The Best of Urban Forestry Research
This session presents a sampling of urban forest research currently underway including: how research is providing some of the information and tools to help reach sustainability, quantifying the benefits produced by urban forests in Los Angeles, San Francisco, Oakland, and Sacramento, and a program to model the environmental benefits of the City of Los Angeles’ initiative to plant a million trees.
David Nowak, PhD, Project Leader, Northeastern Research Center, USDA Forest Service
Gregory McPherson, PhD, Director, Center for Urban Forest Research, USDA Forest Service
Stephanie Pincetl, PhD, University of California Los Angeles/Citizens United for Resources and the Environment (CURE)
Screening of Edens Lost & Found: How Ordinary Citizens are Restoring Our Great American Cities
SATURDAY
STRATUM Technology Showcase- A Hands-On Interactive Training/ Green Accounting: Adding Up the Ways Trees Pay Us Back
This exciting, cutting-edge presentation describes research that is quantifying the benefits produced by urban forests in Los Angeles, San Francisco, Oakland, and Sacramento. Also, it introduces two new green accounting tools: iTree-STRATUM and ecoSmart.
Kelaine Vargas, Landscape Architect, Center for Urban Forest Research
Greg McPherson, PhD, Director, Center for Urban Forest Research, USDA Forest Service

Advocacy 101- A Primer

Learn about the legislative process and how you can (and cannot) influence that process. Discussion topics included: the dynamics of state politics, effective advocacy, and Proposition 84, the upcoming water bond that includes $20 million for urban forestry.
Leslie Friedman Johnson, Partner, Conservation Strategies Group
Greenprint Regional Urban Forest Initiative
Learn how a small nonprofit tree group engaged 28 elected urban forest champions to advance their urban forest. This 3-hour workshop gave a behind-the-scenes view of the Greenprint, a six-county regional urban forest initiative. Twenty-two cities and four counties have officially adopted this ground-breaking framework on how to build the best urban forest. The workshop covers Greenprint’s origin, development, consensus building, challenges, and successes. Early implementation has evolved into two distinct strategies: learn more about them and the connection with NeighborWoods and other local grassroots efforts. To learn more about Greenprint, visit www.sactrees.com and click on “Greenprint.”
Ray Tretheway, Executive Director, Sacramento Tree Foundation and City of Sacramento Councilmember
Connie Gallippi, Program Director, Sacramento Tree Foundation
Rob Kerth, Executive Project Leader, Sacramento Tree Foundation
Closing Session
Karen Scarborough, Undersecretary for Resources, State of California
Huntington Botanical Gardens Tour
A private two-hour tour and see the natural wonder Henry Huntington began developing in 1903. Now, the Gardens span 150 acres with sweeping lawns and vistas interspersed with statuary, tempiettos, and benches. Approximately 15,000 kinds of plants from all over the world make up the botanical collections, many landscaped into a series of theme gardens.
The Arroyo Seco Watershed Tour
The Arroyo Seco, the scenic canyon and stream linking the San Gabriel Mountains with downtown Los Angeles, has been called the most celebrated canyon in Southern California. A two-hour tour, moderately-paced, through the picturesque Lower Arroyo Seco in Pasadena and learn of plans to restore the stream and habitat. Among the highlights of our walk will be the famed Colorado Street Bridge and the site of a recent major habitat restoration program.