How to Build Support for Your Cause: A Strategic Communications Primer

This ten-part series is adapted from a “communications primer” created by Biodiversity Project staff- Peter Alexander, Executive Director of the Biodiversity Project- for groups working on Great Lakes issues.


Since 1995, the Biodiversity Project has helped hundreds of organizations throughout the U.S. and Canada develop strategic communications campaigns to raise public awareness, concern, and actions to protect vital natural resources. This series can help ensure that your organization’s valuable resources are used most efficiently and effectively to further your mission.
The complete online version can be found at the Great Lakes Aquatic Habitat Network & Fund’s Communications Toolbox.