State of Green Business 2011

Oakland, CA (February 2, 2011)- The fourth annual edition of the State of Green Business report by GreenBiz continues its efforts to measure the environmental impacts of the emerging green economy. GreenBiz documents how well- or poorly- companies are improving their environmental performance despite the challenges posed by the Great Recession, and begin to note promising signs for a sea change in corporate sustainability efforts.

The free, downloadable report measures the progress of U.S. business and the economy from an environmental perspective, and highlights key trends in corporate culture in regard to the environment.
* Proctor & Gamble made a commitment to power all of their factories with renewable energy within the next ten years;
* FedEx committed to improve vehicle fuel efficiency by 20 percent by 2020;
* Walmart pledged to sell $1 billion of fresh produce sourced from 1000 small- and medium-sized farmers;
* Hasbro promised that 75 percent of its paperboard packaging will come from recycled materials in 2011
The report follows on the in-depth daily editorial output of, tracking the big-picture sustainability trends that corporations are adopting, while also digging in to hard data to measure whether or not those companies, and the U.S. as a whole, are making any real progress.
The results, as evidenced by the GreenBiz Index, show a mixed bag: While some green practices are strongly swimming — notably, paper use and recycling, investments in cleantech, and the growth of LEED — there are many others that are simply treading water or sinking.
Related Resource:
State of Green Business Report 2011