Trees are worth downtown’s investment

(April 1, 2006)- The fact that “money doesn’t grow on trees” does not mean downtowns should not invest in their trees. Actually, research indicates that what’s good for the air and aesthetic environment of downtown is also good for the perception of downtown by its users. And positive outlooks tend to be accompanied by positive cash flows. The fact is that people prefer having trees in streetscapes.

The benefits include:
* Trees create a sense of place or “rooms” within a business district.
* People are willing to spend 9-12% more for goods and services in shaded neighborhoods, because they judge businesses in those areas to be more helpful, informative, and integrated into the larger community.
Related Resources:
Downtown Idea Exchange
College of Forest Resources, University of Washington
A Compilation of the Benefits of Urban Trees
Trees Are Good for Business