Less than 7% of all donated dollars are contributed to environmental causes. Why? Urban forestry organizations may face challenges getting public recognition, they are likely to use technical language, and can have limited budgets.
Put a marketing strategy in place that defines your value in the community. Master some basic marketing principles that will help your organization:
- Increase media coverage.
- Strengthen name recognition.
- Build fundraising.
- Recruit more volunteers.
- Influence citizen perceptions about the value of trees.
This resource is part of the Community Tree Leadership Forum Core Modules. In partnership with the National Arbor Day Foundation and the USDA Forest Service, the Alliance for Community Trees developed a training program to increase the impact of nonprofits, service groups, volunteer coordinators, and community organizers engaged in urban and community forestry.
Tree Technology Part III: Social Media
Canopy Campaigns and Public Tree Goals – Part I: Goal Setting
Marketing and Communications – Part I: Marketing 101
Corporate Image and Cause Marketing