Marketing Urban Forestry

Less than 7% of all donated dollars are contributed to environmental causes.  Why?  Urban forestry organizations may face challenges getting public recognition, they are likely to use technical language, and can have limited budgets.

Put a marketing strategy in place that defines your value in the community.  Master some basic marketing principles that will help your organization:

  • Increase media coverage.
  • Strengthen name recognition.
  • Build fundraising.
  • Recruit more volunteers.
  • Influence citizen perceptions about the value of trees.

Download Mar­ket­ing Trees: Leveraging a Positive Perception in a Competitive Marketplace

This resource is part of the Community Tree Leadership Forum Core Modules.  In partnership with the National Arbor Day Foun­da­tion and the USDA Forest Service, the Alliance for Com­mu­nity Trees devel­oped a train­ing program to increase the impact of non­prof­its, service groups, vol­un­teer coor­di­na­tors, and com­mu­nity orga­niz­ers engaged in urban and com­mu­nity forestry.

More Resources:
Tree Technology Part III: Social Media
Canopy Campaigns and Public Tree Goals - Part I: Goal Setting
Marketing and Communications - Part I: Marketing 101
Corporate Image and Cause Marketing