As corporate relationships grow, new marketing opportunities arise. ACT members such as Tree Trust in St. Paul, Minnesota and TreeUtah of Salt Lake City are expanding their educational reach by providing training to The Home Depot garden centers. They are taking a train-the-trainer approach that will get better quality information about tree selection, native ecology, and proper planting and care into the hands of far more consumers than the organizations could reach directly on their own. Call it viral marketing or technology transfer, the end result is correctly tailored information delivered directly to the end user, via a method consumers prefer.

This business model is one in which corporate, social, and environmental interests increasingly overlap in the provision of services. Through integration and collaboration, businesses can not only increase profits, but also satisfy customer’s needs and solve environmental and social problems.

Contact us to discuss these and other reasons to get involved. We can design a cause-marketing program consistent with your needs and focus.