Canopy Campaigns and Public Tree Goals- Part I: Goal Setting

December 17, 2009
1:00-2:00pm EST
National Webcast
Many cities and counties around the country are taking up the banner of a tree campaign or public canopy initiative. A central challenge to such programs is how to balance the public relations goals of the campaigns with implementing a visionary yet achievable initiative.

Downloadable Resources:
Canopy Campaigns and Public Tree Goals Resource List
Cheryl Kollin, Consultant for American Forests (Washington, DC)
American Forests has conducted Urban Ecosystem Analyses (UEA) in nearly 20 cities around the country documenting the loss of tree cover in cities. These studies, which have been conducted for 10 years now, show that urban areas are losing their trees at an alarming rate while impervious land covers like roads have been increasing rapidly. Many city leaders don’t realize this tree loss is costing them billions of dollars in ecological services like stormwater management. Fortunately, the tools we are using to identify the problem also offer hope of solutions. UEA maps the structure of a land area. It involves a technical analysis of satellite data, the application of GIS software called CITYgreen, a through knowledge of urban ecology and the ability to apply the science and engineering principals developed by experts to the Urban Ecosystem Analysis process.
Dan DeWald, City of Bellevue (Bellevue, WA)
The City of Bellevue is well beyond the first important step of measuring the extent and value of their urban forests. They’re using this information to examine development and zoning requirements, test design scenarios, and measure the potential impact on trees, open space, the environment, and ultimately their communities livability.

Webcast attendees will learn about:
* How many trees or what overall canopy cover is right for the city/region.
* Setting an exciting yet achievable timeframe.
* Major hurdles.
About the Third Thursday Webcast Series
The Third Thursday Webcast Series is the Alliance for Community Trees’ monthly webcast series held at the lunch hour and made possible through support from The Home Depot Foundation and USDA Forest Service. The goal is to create informal training opportunities for local urban and community forestry organizations. The content is geared to mainly serve the needs of volunteer organizations and community groups, although webcasts are open to all.
The trainings leverage local successes by amplifying to a larger audience the model organizations’ methods, materials, and approaches. Sessions are planned to last no more than one hour, with two presenters speaking on the same topic from slightly different perspectives, each for 10-15 minutes, followed by 10-15 minutes of questions and answers.
CEU Approved: 1 Hour
CFE Category 1 Approved: 1 Hour