Community Tree Leadership Forum- California

August 1-2, 2008
University of California
Santa Cruz, CA
August 8-9, 2008
Kellogg West Conference Center & Lodge
Pomona, CA
The Alliance for Community Trees, Arbor Day Foundation, and California ReLeaf are teaming up to offer an intensive two-day training program focused on the needs of nonprofits, service groups, volunteer coordinators, and community organizers engaged in urban and community forestry.

The trainings are designed to increase the impact of nonprofit and community organizations working on urban forest issues by providing opportunities to strengthen management and leadership skills. Seminars are targeted towards executives, staff, and board members, and are of value to state and federal urban and community forestry coordinators, volunteer coordinators, and others. If there is more than one individual from your organization interested in attending, you are all encouraged to apply.
Participants will learn about:
* Fundraising and Development: Finding Funds for Community Projects
* Marketing Trees: Leveraging a Positive Perception in a Competitive Marketplace
* Urban Forest Advocacy: Growing Possibilities
Tracy Tassini
Fundraising and Development
Finding Funds for Community Projects
Over the last 15 years, Tracy Yassini( has had the rare and great fortune to be able to garner experience in nearly all forms of fundraising-city and state funding, corporations and foundations, major gifts from individuals, endowment and capital campaigns, individual sustainer programs, direct email, gala events and house parties. In addition to several years spent at larger “institutional nonprofits,” her “on the ground” experiences with social justice and social serviec organizations enables her to addres real life issues with strategies and approaches that work. Tracy is a certifited Conflict Resolution Mediator and a member of the Association of Fundraising Professionals.
Leslie Friedman-Johnson
Legislative Advocacy
Leslie Friedman-Johnson is a Partner at Conservation Stategy Group and has worked on California natural resource issues as a government relations strategist for more than 20 years. She has extensive experience in strategic planning, project mangement, coalition building, state and federal legislative and administrative lobbying, and helping create new public funding sources. Leslie has particular expertise in urban forestry, urban greening, sustainable cities, watershed management, parks, climate change, and stormwater and flood management. Before co-founding Conservation Strategy Group in 2003, Leslie worked for The Nature Conservancy of California for 16 years in a variety of government relations roles. She is a graduate of the University of California Berkeley with a degree in Natural Resource Science and Policy.
Robert Palmer
Strategic Marketing
Robert C. Palmer is president of Platzner & CO ( a boutique consulting firm that empowers foundations, social enterprises and nonprofit organizations to achieve a higher level of community impact and change. Working with local, national and global organizations, Platzner & Co. designs and implements sustainable marketing and business programs tailored to the individual needs of each nonprofit, so that they can consistently attain their goals and fulfilll their mission. Palmer has more than 20 years of strategic communications, marketing and general business experience uncluding 15 years of high-tech work in Silicon Valley. He received his B.S. in Journalism from Cal Poly San Luis Obispo, and resides in Oakland, CA.
$250 per person
$150 discounted rate for California ReLeaf Network Members
* Cost includes one night of lodging, meals, registration, course materials, and parking for those who register by the deadline. Thanks to generous support from the USDA Forest Service and California Department of Forestry and Fire Protection, fees are greatly reduced for all participants.
Register for the Community Tree Leadership Forum.