August 15, 2013
Community greening projects offer a unique opportunity for businesses to “give back” to the communities they serve. Through structured corporate social responsibility programs, more and more corporations are turning to tree planting as a favored community service project. Corporate volunteer tree plantings demonstrate a commitment to investing in a city’s sustainable future. At the same time, they allow companies to raise visibility in key markets, facilitate team-building through employee engagement, and make a tangible difference in the places where their customers and employees live, work, and play.
John Kitchens, Director Corporate Citizenship, CSX (Jacksonville, FL)
CSX is a leading supplier of rail-based freight transportation in North America. CSX is committed to continually improving their environmental impact through the Trees for Tracks program– planting one tree for ever mile of track in their network for a total of 21,000 trees.
Katie Thiemann, Associate Vice President Community Relations, TD Bank (Mt. Laurel, NJ)
TD Bank has branches all along the east coast, and in their business practices aim to be as green as their logo. TD’s flagship volunteer program, TD Tree Days, provides TD employees the opportunity to demonstrate leadership in environmental stewardship in their local communities.
Webcast attendees will learn about:
* CSR as corporate practice
* Expectations of corporate partners for volunteer activities
* Including tree planting within CSR activity portfolios
* Developing sustainable CSR programs
* Partnering with corporations to achieve their CSR goals
* Measuring impact
About the Webcast Series
The Webcast Series is the Alliance for Community Trees’ monthly webcast held at the lunch hour. The goal is to create informal training opportunities for local urban and community forestry organizations. The content is geared to mainly serve the needs of volunteer organizations and community groups, although webcasts are open to all.
The trainings leverage local successes by amplifying to a larger audience the model organizations’ methods, materials, and approaches. Sessions are planned to last no more than one hour, with two presenters speaking on the same topic from slightly different perspectives, each for 10-15 minutes, followed by 10-15 minutes of questions and answers.
CEU Approved: 0 Hour
CFE Category 1 Approved: 1 Hour