May 17, 2012
Each year, billions of dollars are donated to charities through workplace giving campaigns. Participating in these programs offers nonprofits the opportunity to raise funds, gain statewide exposure, and connect with new constituents and partners. Combined giving campaigns like the Combined Federal Campaign, United Way, EarthShare, and state programs allow employees to designate funding for local charities. Employers often match the donations, which can provide important unrestricted income for your organization. Your volunteers or supporters who work for the military, government, or certain private corporations can spread the word about your good work to their colleagues and fellow workplace donors, who may in turn become volunteers and long-term supporters.
Fundraising with Combined Campaigns Resource List
Connie Veates, Co-Executive Director, Trees Atlanta (Atlanta, GA)
Trees Atlanta protects and improves Atlanta’s urban forest, and participates in the statewide combined campaign, EarthShare Georgia. Through co-marketing, non-traditional partnerships, and improving its communication strategies, Trees Atlanta has increased visibility and maximized annual support through this statewide workplace giving campaign.
Taylor Beach, Executive Director, Fairfax ReLeaf (Fairfax, VA)
The Virginia nonprofit Fairfax ReLeaf was formed in 1992 to plant and preserve trees in and around Fairfax County, preserve native habitat and educate the public about the benefits of trees. Fairfax ReLeaf participates in and receives annual income from the Commonwealth of Virginia Campaign, the Combined Federal Campaign, and United Way.
Webcast attendees will learn about:
* Participating in local, state, and national giving campaigns
* Registration processes and registration requirements
* Maximizing campaign participation through supporter networks
* Benefits and pitfalls of combined campaigns
* Connecting campaign participation to existing fundraising strategies
About the Webcast Series
The Webcast Series is the Alliance for Community Trees’ monthly webcast series held at the lunch hour. The goal is to create informal training opportunities for local urban and community forestry organizations. The content is geared to mainly serve the needs of volunteer organizations and community groups, although webcasts are open to all.
The trainings leverage local successes by amplifying to a larger audience the model organizations’ methods, materials, and approaches. Sessions are planned to last no more than one hour, with two presenters speaking on the same topic from slightly different perspectives, each for 10-15 minutes, followed by 10-15 minutes of questions and answers.
CEU Approved: 0 Hour