June 3, 2010
1:00 – 2:00pm EST
Partnering with a major corporation can provide your organization with a steady source of funding, guidance, and credibility. Despite the current economy, large companies remain highly interested in corporate responsibility, community impact, and going green. Urban forestry nonprofits are well positioned to leverage the values of trees to satisfy those interests, making this a prime time for your organization to develop its relationships with local corporations.
Fundraising Resource List
Keep Indianapolis Beautiful Corporate Outreach Pamphlet
Peter Massey, Director of Grants, TreePeople (Beverly Hills, CA)
2008 proved to be a big year in the partnership between Los Angeles’s TreePeople and The Walt Disney Company. With a $250,000 grant and the support of its VoluntEARS, Disney launched with TreePeople an initiative to green Los Angeles school campuses parks and other spaces where children gather in support of the city’s Million Trees LA initiative. Later that year, Disney announced a $1.5 million grant to TreePeople to help reforest fire-ravaged areas in the mountains surrounding greater Los Angeles. Disney sees these efforts as part of its decades-long work to establish and sustain a positive environmental legacy for Disney and for future generations through a wide variety of programs and policies.
Teresa Rhodes, Development Director, Keep Indianapolis Beautiful (Indianapolis, IN)
In an effort to engage a large percentage of their employees in a major beautification project, Eli Lilly and Company formed a partnership with Keep Indianapolis Beautiful to make a major impact on the city of Indianapolis. Their goal was a team-oriented activity that would make a mark on the city of Indianapolis and give their employees a greater sense of pride and engagement in their community. The partnership began in 2008 when Lilly engaged more than 7,500 volunteers in service at over 50 projects throughout Indianapolis, and grew even larger in 2009. Also in 2008, the Kroger Company launched a 3-year $75,000 recycling program with Keep Indianapolis Beautiful as part of a comprehensive, pro-active green initiative intended to reduce Kroger’s impact on the environment.
Webcast attendees will learn about:
* Why corporations support trees and green initiatives.
* How corporations target causes and approach potential partner organizations.
* Marketing your organization to fit a corporation’s mission or desired impacts.
* Financial planning to support major gift requests.
* Maintaining and building corporate sponsorships in the current economy.
About the Webcast Series
The Webcast Series is the Alliance for Community Trees’ bimonthly webcast series held at the lunch hour and made possible through support from The Home Depot Foundation and USDA Forest Service. The goal is to create informal training opportunities for local urban and community forestry organizations. The content is geared to mainly serve the needs of volunteer organizations and community groups, although webcasts are open to all.
The trainings leverage local successes by amplifying to a larger audience the model organizations’ methods, materials, and approaches. Sessions are planned to last no more than one hour, with two presenters speaking on the same topic from slightly different perspectives, each for 10-15 minutes, followed by 10-15 minutes of questions and answers.