Raising Money Through Commemorative Tree Plantings

June 28, 2007
National Webcast
Commemorative tree plantings are a great way to honor an individual, family member, or special occasion while raising funds for your organization and furthering your mission. By involving neighborhood leaders, business partners, and other players involved, this is a great way to gain recognition not only for urban and community forestry, but also for your organization.

Downloadable Resources:
Download Joan Lionetti’s presentation
Download Scott Fogarty’s presentation
Download the Commemorative Tree Plantings Resource List
Joan Lionetti, Executive Director, Trees for Tucson (Tucson, AZ)
Scott Fogarty, Executive Director, Friends of Trees (Portland, OR)

Trees for Tucson spearheads a reforestation and beautification project where the public can sponsor tree plantings in commemoration of their loved ones. El Paseo del los Arboles “Pathway of the Trees” Park serves the dual purposes of offering the public commemorative space and providing private funds for the landscaping of a public park. Since the organization’s inception in 1989, more than 100 residents each year have called to ask where they can plant a tree to commemorate a loved one.

Friends of Trees offers a planting program to generally commemorate anyone. For $25, Friends of Trees will plant a young native trees, for $50 they will plant a grove of six young native trees, and for $225 they will deliver and plant a yard tree up to ten feet tall. Each level also includes a personalized card and/or certificate suitable for framing. All who purchase Natural Area Commemorative Trees receive printed invitations to plant their trees’ at Friends of Trees annual commemorative planting.

Brown Bag attendees will learn:
* How the programs got started
* What partnership were key
* Design (including issues with signage and parking)
* Maintenance (including issues with irrigation)
* Cost and coverage
* Financial sustainability

About the Brown Bag Lunch Series
The Brown Bag Lunch Series is a monthly webcast held at the lunch hour and made possible through support from The Home Depot Foundation. The overall goal is to create informal training opportunities for local urban and community forestry organizations. The series is geared to mainly serve the needs of volunteer organizations and community groups. While the webcasts are open to all, the content is most likely to be of interest to practitioners who work directly with the public, volunteers, or youth.

The trainings leverage local successes by amplifying to a larger audience the model organizations’ methods, materials, and approaches. Sessions are planned to last no more than one hour, with two presenters speaking on the same topic from slightly different perspectives, each for 10-15 minutes, followed by 10-15 minutes of questions and answers.