Reaching Bilingual Audiences

September 16, 2010
1:00 – 2:00pm EDT
National Webcast

Reaching across language barriers to build relationships with different constituencies in your community can be difficult, but likely your mission drives you in that direction.  Being closed off to any segment of the community can adversely impact your volunteer corps, donations, broad reach, or- even more basically- your ability to get trees in the ground and the public better educated.  Having a diverse base can bring new perspectives to your organization, and can give you better information about what your community needs and how best to provide it. The more inclusive your organization is, the better equipped it will be to reach and help the greatest number of people.

Downloadable resource list coming soon.


dwildman.jpgDoug Wildman, Program Director, Friends of the Urban Forest (San Francisco, CA)
of the Urban Forest has taken a variety of steps to better connect with
the Chinese population in San Francisco.  The organization’s voice
mailbox has pre-recorded Chinese prompts in addition to English
instructions, and a bilingual volunteer regularly checks the messages.
In addition, a former board member is a leader in the Chinese business
community, and was instrumental in helping them setup operations in his

aatkinson.jpgAshley Atkinson, Director of Project Development, The Greening of Detroit (Detroit, MI)
greater Detroit area is home to one of the largest, oldest, and most
diverse Arab American communities in the United States. The Greening of
Detroit has succeeded in reaching out to the Arabic community around
Romanowski Park, where The Greening of Detroit created and operates an
urban farm.  Through its urban agriculture program at the Park- where
for which The Greening seeks bilingual interns- and its work in local
schools’ nutrition education lessons, The Greening has connected with
the local Arabic-speaking population.

Webcast attendees will learn about:
* Effective methods of outreach across language barriers
* Assessing needs, values, and opportunities in different communities
* Adapting your message for new audiences
* Finding and utilizing bilingual volunteers
* Children as translators and community connectors

About the Webcast Series
The Webcast Series is the Alliance for Community Trees’ bimonthly
webcast series held at the lunch hour and made possible through support
from The Home Depot Foundation and USDA Forest Service. The goal is to
create informal training opportunities for local urban and community
forestry organizations. The content is geared to mainly serve the needs
of volunteer organizations and community groups, although webcasts are
open to all.

The trainings leverage local successes by amplifying to a larger
audience the model organizations’ methods, materials, and approaches.
Sessions are planned to last no more than one hour, with two presenters
speaking on the same topic from slightly different perspectives, each
for 10-15 minutes, followed by 10-15 minutes of questions and answers.