July 18, 2013
Partnering with area sports teams is one great way to score more trees for your community. Local nonprofits are hosting plantings with baseball, soccer, football, and hockey teams to enhance urban canopies across the nation. Professional teams realize how vital it is to maintain the health of surrounding area environments, and are now joining forces with local nonprofits to green their communities. As a result, planting trees for goals, baskets, and home runs has proved a win for fans of teams and fans of trees.
Jimmy Owens, Vice President Business Development, Pennsylvania Horticultural Society (Philadelphia, PA)
For each home run hit by a Phillies player this season, Pennsylvania Horticultural Society plants a tree in Philadelphia area parks, neighborhoods, and watershed areas. Last year, thanks to the Home Runs for Trees program, 158 new trees were planted in the region.
Greg Tudor, Development Manager, Friends of Trees (Portland, OR)
Every time the Portland Timbers soccer team scores a goal, they partner with Friends of trees to plant a tree through their Score a Goal, Plant a Tree program. To date, the partnership has contributed 900 trees to the urban forest in the Portland metro region.
Webcast attendees will learn about:
* Co-branding with sports teams
* Reaching and engaging fans
* Leveraging the partnership to include diverse stakeholders
* Tying the partnership into existing planting programming
About the Webcast Series
The Webcast Series is the Alliance for Community Trees’ monthly webcast held at the lunch hour. The goal is to create informal training opportunities for local urban and community forestry organizations. The content is geared to mainly serve the needs of volunteer organizations and community groups, although webcasts are open to all.
The trainings leverage local successes by amplifying to a larger audience the model organizations’ methods, materials, and approaches. Sessions are planned to last no more than one hour, with two presenters speaking on the same topic from slightly different perspectives, each for 10-15 minutes, followed by 10-15 minutes of questions and answers.
CEU Approved: 1 Hour
CFE Category 1 Approved: 0 Hour