June 16, 2011
Using social media for your organization can be an intimidating thought. But social media tools like Facebook, Twitter, and YouTube can enhance or even transform the way you operate. By creating connections and instantly spreading messages, social media puts you in direct conversation with those most interested in your organization. Aside from rallying interest for trees or spreading news of a specific event, social media can also be an effective fundraising tool. By tapping into their own personal network of friends and followers, social media users can quickly raise awareness and support for their cause.
Social Media Resource List
Friends of Trees Social Media Tips
Friends of Trees Social Media Policies
Charissa Costa, Account Supervisor, Exit10 (Baltimore, MD)
Exit10 is a full-service advertising agency located in the Brewers Hill neighborhood of Baltimore City specializing in non-traditional advertising, design, television, radio, direct marketing, and interactive services. Clients include CSX Transportation, McGraw Hill, Nissan, American Film Institute, and more.
Tom Atiyeh, Chief Development Officer, Friends of Trees (Portland, OR)
Friends of Trees’ mission is to bring people in the Portland-Vancouver metro area together to plant and care for city trees and green spaces. Friends of Trees actively utilizes social media tools to help fulfill their mission, bringing people together and building relationships online through frequent blogging, videos, Twitter, and more.
Webcast attendees will learn about:
* Setting up and planning a social media strategy
* Building relationships and messages using online tools
* Connecting social media platforms
* Measuring the impact of your social media use
About the Webcast Series
The Webcast Series is the Alliance for Community Trees’ monthly webcast series held at the lunch hour and made possible through support from The Home Depot Foundation and USDA Forest Service. The goal is to create informal training opportunities for local urban and community forestry organizations. The content is geared to mainly serve the needs of volunteer organizations and community groups, although webcasts are open to all.
The trainings leverage local successes by amplifying to a larger audience the model organizations’ methods, materials, and approaches. Sessions are planned to last no more than one hour, with two presenters speaking on the same topic from slightly different perspectives, each for 10–15 minutes, followed by 10–15 minutes of questions and answers.
CEU Approved: 0 Hour
CFE Category 2 Approved: 0 Hour