Vision for the Future

October 5-7, 2010
Temecula, CA

Join municipal arborists, public works managers, urban forest managers, landscape design professionals, planners, non-profits, public health advocates, and those interested in community trees from across California and the nation for the 2010 California Urban Forest Conference.


This year the Conference, entitled “Vision for the Future: Bridging the Gap Between Gray & Green Infrastructure,” is brought to you by a great partnership forged between The California Urban Forests Council, The Maintenance Superintendents Association, Alliance for Community Trees, and the Inland Urban Forest Council!  These partners are offering overlapped & intertwined educational conference opportunities.

Community Tree Leadership Forum

Among the conference opportunities are three in-depth Community Tree Leadership Forum sessions taking place on Wednesday, October 6, and Thursday, October 7.  Expert presenters will deliver fundraising and marketing strategies designed specifically for nonprofit organizations and grassroots tree groups.

Wednesday, October 6
1:40pm – 4:15pm
Andy Robinson, “Fundraising: Succeeding at Individual Fundraising”

Thursday, October 7
9:00am – 12:00pm
Andy Robinson, “Fundraising: Grant Writing- Getting the Competitive Edge.”
1:40pm – 4:15pm
Kristian Darigan Merenda, “Marketing Trees: Creating and Leveraging Your Brand Identity”

Session Information

“Fundraising: Succeeding at Individual Fundraising” and “Fundraising: Grant Writing- Getting the Competitive Edge”
Through these consecutive sessions, nonprofit consultant Andy Robinson will deliver fundraising strategies for small nonprofits.  Designed to build the capacity of nonprofit tree advocates through hands-on workshops, these sessions will focus on key development skills such as: creating an effective fundraising case statement to tell your story; developing fundable projects; researching prospective funders; working with prospects to build relationships; making the ask; and integrating fundraising throughout the organization.

“Marketing Trees: Creating and Leveraging Your Brand Identity”
Join professional marketing consultant and Edelman Senior Vice President, Kristian Darigan Merenda, to learn about increasing media coverage, understanding key audiences, strengthening name recognition, increasing community stakeholder and fundraising support, effectively planning communications campaigns, and influencing citizen perceptions about trees

Learn more and Register at the link below.

Related Resource:
2010 California Urban Forest Conference: Vision for the Future